Hottest Eco-Model

In Grist Magazine's first-ever superlatives, Summer Rayne Oakes was annointed the Hottest Eco-Model; according to Grist, "the choice was easy; she pretty much owns the category."

Oakes started out as an activist and a scientist, and (since she was born gorgeous) decided that modeling might be the best way to communicate her messages to a mainstream audience. She only models organic or recycled clothing, but opts for whatever is sexy rather than stereotypical ponchos and clogs.

Reading about Oakes reminded me of yesterday's post, in which the SSIR lamented a lack of revealed preferences (i.e. though buying behavior) by consumers who are ostensibly interested in environmental and social issues. That article mentioned lackluster results so far of the [Red] brand, created and marketed by U2's lead singer Bono.

Let's hope that Oakes can make ethical consumerism sexy where Bono seems to be struggling. Check her out (pun intended) at:
http://www.summerrayneoakes.com/home.htm