"The Other CSR"

There's an amazing article in the Fall 2006 Stanford Social Innovation Review - it's called "The Other CSR" because in this case CSR stands for Consumer Social Responsibility.

The article deals with the fact that we as consumers spend a lot of time bitching about what companies do wrong, and we answer surveys saying we'd choose and even pay a premium for ethically-produced goods and services - but the good intentions stop there. In making purchases, people go for the cheaper product and forget about all those complicated and expensive social issues.

This is something I've been harping about endlessly for the past few years, but SSIR does a much better job of it. If you read one CSR article this week, make it this one: http://www.ssireview.org/articles/entry/the_other_csr/