GOOD Magazine
The other day a friend from my old Net Impact chapter sent around a link to GOOD Magazine, which will be debuting in September 2006.
Though its website does not specifically mention the term CSR, this is basically a magazine that is making CSR happen from a grassroots level - by helping people educate themselves about social and environmental issues, and how different companies are handling them. It gives the tools for ethical consumerism, investment and activism.
I like the way GOOD Magazine describes its purpose: "GOOD, a new voice in media, embraces this generation's merger of capitalism and idealism. We provide an entertaining, thought-provoking, cultural platform for those who want to do well by doing good. We engage and challenge the people, ideas and institutions driving change in the world. Our mission is to stimulate the culture of good by creating dialogue around things that matter."
Couldn't have said it better myself.
And if that weren't enough good news, the magazine has pledged to donate 100% of its subscription sales (at $20 each) to a pre-specified list of charities from which subscribers can choose - with a fundraising goal of $1 million in the first year. The editors hope this will create a buzz about the magazine, saving them the money of launching a junk-mail blitz. They candidly explain this strategy here.
I'm eagerly awaiting the first issue, and will cover GOOD articles here if they turn out to be as, well, good, as I expect. To find out more, or to subscribe, go to www.goodmagazine.com.
Though its website does not specifically mention the term CSR, this is basically a magazine that is making CSR happen from a grassroots level - by helping people educate themselves about social and environmental issues, and how different companies are handling them. It gives the tools for ethical consumerism, investment and activism.
I like the way GOOD Magazine describes its purpose: "GOOD, a new voice in media, embraces this generation's merger of capitalism and idealism. We provide an entertaining, thought-provoking, cultural platform for those who want to do well by doing good. We engage and challenge the people, ideas and institutions driving change in the world. Our mission is to stimulate the culture of good by creating dialogue around things that matter."
Couldn't have said it better myself.
And if that weren't enough good news, the magazine has pledged to donate 100% of its subscription sales (at $20 each) to a pre-specified list of charities from which subscribers can choose - with a fundraising goal of $1 million in the first year. The editors hope this will create a buzz about the magazine, saving them the money of launching a junk-mail blitz. They candidly explain this strategy here.
I'm eagerly awaiting the first issue, and will cover GOOD articles here if they turn out to be as, well, good, as I expect. To find out more, or to subscribe, go to www.goodmagazine.com.
posted by Melissa Paschall at 7/11/2006 02:06:00 PM
1 Comments:
Potential subscribers beware. I thought this was a cool idea too. But I've sent several emails to Good Magazine in an attempt to discover the status of a subscription I bought several weeks ago. No response at all. No magazine either.
Worst. Customer. Service. Ever. And that's not good.
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